JUNGLE MARATHON
Speed vs. Steadiness: The Jungle Marathon – A Modern Take on a Timeless Tale
Posted on : 18/09/2023
Introduction
In a world where social media and technology are constantly vying for our attention, a modern retelling of the classic tortoise and rabbit story highlights the dangers of distraction. In the heart of the jungle, a marathon race was underway, pitting a rabbit and a tortoise against each other in a test of speed and endurance. This modern retelling of the tortoise and rabbit story serves as a cautionary tale about the dangers of letting technology and social media consume our attention and distract us from our goals.
Story and Concept : Ananthakrishnan TU
Direction and Storyboards : Ananthu Ajith
Art Director : Anuchand Ram
Creative Director : Visakh PK
Animation Director : Kadalasmation
Animation : Visakh PK, Ananthu Ajith, Kadalasmation, Ananthakrishnan TU
Post Production : Ananthakrishnan TU, Kadalasmation
Production Coordinator : Shyam SK
PR : Devika Sreekumar, Devi Priyadarshini
Music and SFX : Daniel Victor
Characters and Their Personalities
To stand out against the natural beauty of the environment, our characters have been given unique and eye-catching colors. The rabbit is painted a bright and playful pink, while the tortoise is a deep and sunny yellow. These bold colors help to bring our characters to life and make them stand out against the stunning backdrop.
Rabbit
The rabbit is typically portrayed as a boastful and confident character who is known for his speed and agility. He is quick-thinking and adaptable, and often relies on his natural talents to achieve his goals. However, the rabbit is also prone to distraction and can sometimes become too focused on his own abilities, leading him to underestimate his opponents and make mistakes. Overall, the rabbit is a complex and dynamic character who represents the dangers of overconfidence and the importance of staying focused and determined in the face of challenges
Tortoise
The tortoise is typically portrayed as a slow and steady character who is known for his determination and perseverance. He is patient and focused, and he does not let distractions or setbacks deter him from his goals. Despite his slow pace, the tortoise is a formidable opponent and is often able to outmaneuver the rabbit thanks to his steady focus and determination. He is not prone to boasting or overconfidence, and he is content to let his actions speak for themselves. Overall, the tortoise is a reliable and hardworking character who represents the value of patience and determination in achieving one’s goals.
Animation Techniques and Technology
The animation process for "Jungle Marathon" was a delicate dance between traditional artistry and cutting-edge technology. Central to this process was the utilization of Ebsynth, an AI-driven tool that seamlessly integrated with our workflow to enhance efficiency and creativity. Our approach began with the creation of keyframes, where we meticulously painted shading and lighting to infuse depth and dimension into each scene. These keyframes served as the artistic foundation, showcasing the intricacies of the jungle environment and the characters' expressions. Once the keyframes were complete, we transitioned to creating the in-between frames, utilizing flat colors to establish the basic movement and progression of the animation. Then, Ebsynth played a pivotal role, intelligently copying the shading and lighting from the keyframes to the in-betweens, ensuring consistency and fluidity throughout the sequence. This collaborative effort between artist and AI resulted in a harmonious blend of artistry and automation, allowing us to achieve a polished and cohesive visual style while maximizing efficiency. While Ebsynth handled the technical heavy lifting, our artists remained deeply involved in the creative process, fine-tuning and refining each frame to perfection. The culmination of this collaborative effort was met with acclaim, as "Jungle Marathon" was honored with the prestigious award for Best Technical Innovation at the ANN awards. This recognition is a testament to our commitment to pushing the boundaries of animation and harnessing the power of technology to elevate storytelling. As we continue to explore the possibilities of AI-driven animation tools, "Jungle Marathon" stands as a shining example of the transformative impact of blending artistry with technology, creating immersive and captivating experiences for audiences worldwide.
Storyboarding
Despite their simplicity, the storyboards for 'Jungle Marathon' provided a clear roadmap for our animation process
Music And SFX
For this project, we enlisted the help of Daniel Victor to create the music and sound effects. Our goal was to appeal to younger audiences, so we initially considered using an orchestral style of music. However, after considering the preferences of our target audience, we decided to switch to electronic music in order to better engage them. Our primary concern was ensuring that the music would be both appealing and relevant to our intended audience.
Conclusion
Our work with “Pizzaman” was a great success. We created a new superhero character and two comic strips that were both fun and playful. The new design and comic strips perfectly captured the essence of “Pizzaman” and their innovative concept of using superheroes to deliver pizza. The franchise now has a new identity that represents their brand and their vision.
Related Post
what our clients have
been saying
Reach Us
Carmond infinity, 2nd floor, J-Tower, Spazeone, Infopark road, Kusumagiri, Kakkanad, 682030.
+91 95678 28211[email protected]